Troll: Yup, much of the credibility in this study is fucked by the fact that the winner is also the one who commissioned it. The whole thing kinda reminds me of Ferdinand Marcos when he called for Snap Elections.

…

According to the research firm Nielsen Company Inc., Globe Tattoo outperformed two other brands* in a network test study covering the prepaid mobile broadband segment.

*: off course we all know who the “other two brands” are.

The study was commissioned by Globe and was facilitated “independently” by Nielsen, with the following parameters:

• Conducted in the first two weeks of February 2012

• Covered 250 ABCD households with members who used any mobile internet device four weeks prior to February 1

• Locations were randomly selected urban areas in the National Capital Region (Metro Manila), Luzon, Visayas and Mindanao

• Respondents were males and females, aged 13 to 65 years old

The speed tests were conducted twice (AM and PM), inside the homes of the respondents, with three prepaid broadband sticks used in a random order.

Study Results

• Globe Tattoo delivered a 68% download success rate for pages versus the competing brand, which clocked in at 42%

• The average download speed of Tattoo was pegged at 966.7 kilobytes/second which is higher than the 602.4KBPS posted by the competing brand… whose name starts with the letter “S” and ends with the letter “t”.

• Tattoo delivered a 58% upload success rate which is more than half of what Brand _mar_ could deliver (@28%)

Nikko Acosta, Globe Consumer Broadband Business Head:

“The tests show that Tattoo is the brand to beat in mobile broadband, outperforming competition in terms of reliability… As we are undergoing a major change in our network, our customers can expect much better browsing and downloading experience moving forward.”

Troll: Maybe Nielsen can run a study on whether it delivers fair and credible results to its clients. I’d bet my grandma’s army boots that I can predict the results with 100% accuracy.