Nielsen measured six Southeast Asian countries for internet usage. Singapore ranked first place – Pinoys claimed second in the research firms “Southeast Asia Digital Consumer Report”. Don’t worry Singapore, were going to kick your ass next year!

The report was conducted from June to July and involved 8,750 respondents from Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam (Of the total, 1,200 were from the Philippines).

Nielsen statement:

“Singaporean digital consumers were the heaviest internet users in the region, averaging 25 hours online per week, followed closely by digital consumers in the Philippines and Malaysia who averaged 21.5 hours and 19.8 hours online per week, respectively.”

Melanie Ingrey, Nielsen research director for Asia Pacific, Middle East and Africa:

“The increasing availability and up-take … is driving usage of digital media across the region and bringing about considerable changes in the way media is consumed, in particular fuelling media multi-tasking behaviors among Southeast Asian consumers.”

Nielsen noted that in four of the six surveyed countries, ownership of internet-capable mobile devices such as laptops, mobile phones and tablets was equal to or greater than ownership of a desktop computer.

In our Banana Republic, ownership of a desktop was said to be at 68%, followed by ownership of notebooks, laptops or netbooks at 64%, mobile phones at 58% and tablets at 17%.

Melanie/Nielsen:

“More and more, we are seeing consumers accessing multiple media platforms simultaneously, especially accessing the Internet while watching television which many consumers are doing several times per week.”

According to the report, the most popular Internet activity in the Philippines, Malaysia, Singapore and Thailand centered on e-mail. Vietnamese, meanwhile, fancy online news sites, and those in Indonesia prefer social networking.